Ready, set, goals! Set yourself up for success in FY25 with Analytics 

There is no better way to determine how you, your team, or your business is performing than cold, hard, numbers. Quite often well-presented results will reveal telling outcomes in a matter of seconds.  

 We recently updated our Analytics interface to a cleaner, modernised look and feel to help you get to those insights quicker, and what better timing to get under the hood of the new platform than to set yourself up for success as we launch into FY25. 

Read on, where we’ll explain what’s new so you can see for yourself how easy it is to extract the valuable insights you need.  

A NEW Member Summary Report available for all! 

This brand-new report is available to all members. Get a snapshot overview of your business at a glance, including key performance indicators such as lodgements and settlements. It can be filtered by organisation, broker and line of business and even includes bite-sized tips on how the more complex metrics are calculated. If you are new to Analytics and are unsure where to start, this report is a great way to get an understanding of the top-line Sales and Pipeline results across your business. 

Catch a glimpse of the report below:

A refreshed, interactive, easy-to-navigate interface 

The new interface is easy to digest, with a combination of key figures and graphs on a single screen, meaning the numbers you are chasing can be retrieved within seconds. Each report is interactive, with dynamic filtering enabled, so if you are after a breakdown of a specific metric, let’s say ‘Active Loan Sizes between $250,001 - $500k’ simply click on that part of the graph and the rest of the filters will automatically update within seconds.

 To make sure you are getting the most value out of the new Analytics platform, we have two quick tips for you.

Tip #1 monitoring conversion ratio - targeting a 70% conversion ratio 

Targeting a higher conversion ratio will ultimately drive your portfolio value. Keeping on top of your pipeline, marking deals in FLEX and monitoring the application status are all important factors. The conversion ratio removes the last 90 days of lodgements to account for the time taken to work through a deal in the pipeline.  

Use the Pipeline chart to actively monitor your pipeline. If you have lodged a deal that you are definitely not proceeding with, make sure you update the status in FLEX. Alternatively, if you have a lot of deals sitting in one of the other statuses, do a deep dive to understand what is happening and how you can convert them. This will allow you to accurately track your conversion ratio.

Tip #2 understanding trends in portfolio value

The Portfolio Analysis report will help you understand your opening and closing balances. It allows you to analyse month on month trends, so you can compare the value throughout the financial year. If you see big movements or trends in movements, it may suggest a change in customer behaviour such as adding funds to offset account or paying off their loan due to a change in circumstances (i.e. receiving an inheritance).  Understanding this kind of behaviour may provide a great opportunity to engage with the customer and understand what is happening.

We’ve made things as simple for you as we can 

The new Analytics is simplified more than ever before with all the same datapoints consolidated to a handful of key reports, which were previously spread over dozens. Reports have been placed into logical buckets so you can find whatever you are after from Contacts to Commission reports (depending on your level of access) more efficiently and effectively than ever before. 

If you aren’t familiar with Analytics there is no better time than now to set yourself up for success with our easy-to-digest Learn courses and Help guides:

• How to use the new Analytics platform 
• AFG Analytics Insights 
• Analytics (new) platform webinar - May24 
• Analytics guides in Help

We’re continuing to work on how we can make the new Analytics platform better for you. This includes any additional reports based on your feedback of key business drivers and insights required.​