We get it, there's a lot our brokers need to get through on a daily basis, and sifting through data to find insights can feel like finding a needle in a haystack. Our new Analytics has been recently upgraded and is designed to help brokers make sense of the vast amount of data generated daily from applications, contacts, and commissions.

With its pre-built reports, Analytics gives brokers the insights they need to manage their business more effectively, spot trends, and fine-tune strategies.

Here, we take a closer look at three key reports that can provide valuable insights into your business.

1. NEW Member Summary Report: Your All-in-one Snapshot of Business Health

The Member Summary report offers a concise overview of your business’s performance in one easy to access report. It focuses on three key areas:

• Lodgements and Settlements: See how your volumes are tracking.
• Lodgement Pipeline: Monitor the flow of deals in progress.
• Portfolio Value: Get an updated view of your book’s current value.

Additionally, the report provides detailed insights into your top brokers and lenders by lodgement volume, segments loan sizes, customer demographics (age, LVR distribution), and portfolio splits (Owner Occupied vs. Investment, P&I vs. Interest Only). This summary gives you a clear picture of your business at a glance, helping you identify trends and areas that might need attention. 

2. All Contacts Report: Understanding Your Client Base

The All Contacts report brings together all your contacts in Flex, offering an overview that’s as versatile as it is comprehensive. Some practical uses include:

• Self-Employed Flag: Easily filter for self-employed clients who may be interested in commercial and asset finance opportunities.
• Data Quality Improvement: Identify and clean up invalid email addresses to ensure your communications reach your intended audience.

This report is particularly helpful when it comes to maintaining the accuracy of your contact database and exploring diversification opportunities within your existing client base.

3. Active Loan Customers Report: Keeping Tabs on Recent Clients

The Active Loan Customers report focuses on clients who have been involved in any lodged application within the past 12 months, regardless of whether the deal has settled. The report highlights:

• Total Active Customers: A quick tally of all clients recently active.
• Data Integrity Checks: Flags incomplete or incorrect details, such as invalid names or emails.

Please note, this report is exclusively available for SMART users as part of our SMART Marketing offering. If you're not yet signed up to SMART or want more information, click here. 

By keeping track of active clients, you can stay engaged with customers who are likely to need ongoing support or new services. Regularly reviewing this report ensures that your client data is accurate and that you’re consistently nurturing relationships.

Putting Insights into Action

These reports offer a clear lens into different facets of your business—from summarizing overall performance to highlighting contact opportunities and tracking active clients. By regularly checking these reports, you’ll gain a better understanding of where your business stands and how to address any emerging challenges in no time.

You can access these reports by clicking on the 'Analytics' tab within Suite360.