SMART is the always-on broker marketing engine designed to propel your business forward by creating customers and driving results. Your SMART website is an excellent tool to showcase your brand to existing and potential customers.
Although your website is personalised with your own branding, you may want to consider some of these options to customise your website to maximise its results.
- Change the name of your website / redirect the domain
To help reinforce your brand name and the ease of finding your website in the future, you can change the name of your website. SMART websites use the 'smartonline.com.au' URL. If you have your own domain address that you'd like to show in the address bar instead of the 'smartonline' URL, you can add a CNAME record through your domain provider.
- Edit a page on your website
SMART website pages have been designed to help you demonstrate your professional skills and knowledge. By editing the pages, you can hone in on your points of difference in the market. This could include adding your local insight, customer promises, service niche or more topical references.
- Add a page to your website
The content on your SMART website has been curated to build trust and credibility. It is important to us that you can add quality, helpful content to boost SEO and the conversion of potential customers. For example, to create a more bespoke experience for your customers, you could add additional pages about your different lines of business. You could also create a new page to introduce your staff, including bios, customer testimonials and contact details.
If you have any questions about customising your SMART website, please contact your Partnership Manager or visit Help.
Would you like to find out more about SMART?
AFG’s SMART program is an all-in-one marketing platform, designed for brokers who want to see their business soar. Find out how we can help you attract customers and grow your business by clicking here or emailing marketing@afgonline.com.au.
