“Advertising plays an important role in our marketplaces. Care must be taken not to create unrealistic expectations that influence consumers to make poor financial decisions, and that is why rules and regulations matter.”
Natalie Price, WA Business Development Manager for MFAA, July 2021.
Course Overview
Did you know we have a comprehensive selection of webinars in our Learn Content Library?
One you might want to check out is our Back to Basics: Advertising & Key Obligations You Need To Know, which will give you 1 CPD point once completed.
This webinar was recorded in July 2021 and presented by Jia Jia Wong, AFG Partnership Manager and Natalie Price, WA Business Development Manager for MFAA.
What’s it all about?
In our webinar, Jia Jia and Natalie introduce the role of advertising within financial services and credit marketplaces.
Consumers are heavily influenced by advertisements for products and services, and the webinar explains how advertisements can be designed to attract new clients, and most importantly the key obligations.
This session walks through everything you need to know about advertising:
- An overview of who regulates the advertising of financial products and services (including credit);
- The key obligations that need to be met when advertising your services;
- The difference between your target audience and the actual audience of your ads;
- Incorporating Best Interests Duty (BID) in your advertising;
- Guidelines you need to know for advertising;
- Available resources that can assist you along the way.
How do I view the webinar?
Click here to view the “advertising and the key obligations you need to know” for yourself!
