It’s that time of year again - award season! Winning an award not only allows you to celebrate your hard work, but it can also serve as a powerful tool to increase your brand awareness, strengthen your reputation, and boost your credibility. The quality of your submission can significantly increase your chances of having your name called on the night. In this article, we’ve compiled our top tips on writing a winning submission.
The Adviser’s Australian Mortgage Broking Awards are open for submissions right now. It’s the perfect time to put your best foot forward with a quality submission.
The AFG Broker Award nominations are also open for Loan Administrator of the Year and Industry & Community Broker Group of the Year until Friday, 19 May at 3pm AWST/5pm AEST.
The questions will contain the award criteria and it’s essential that you take note of this and address the criteria carefully. Often a question will contain multiple criteria. Here is an example:
Please describe the strategies you have used to grow your residential mortgage
settlements, number of loans written, and loan book during 2022 and how these
strategies yielded results.
In this question there are six key criteria:
Stories are memorable, personable and bring your submission to life. Rather than simply listing your achievements, use a storytelling approach to make your submission more engaging and memorable. Tell a story in the first-person voice about a particularly challenging deal you closed, or a client whose life you changed for the better.
You’ve wowed the judges with your growth and customer stories, but it doesn’t have credibility without the data. When highlighting your achievements, be sure to include specific numbers and data that demonstrate your success. This will help to make your submission more compelling and impressive. AFG brokers have access to a wealth of data within AFG Analytics and your Partnership Manager team is here to help.
Let your customers speak for you. In addition to highlighting your achievements, it is important to show the impact you have had on your clients and the industry as a whole. Provide testimonials from satisfied clients, and showcase any industry recognition you have received.
Make sure your submission is concise and to the point. Use clear and concise language to communicate your achievements and impact. Avoid using jargon or technical terms that may not be familiar to the judges.
Before submitting your award submission, make sure to edit and proofread your work. Check for spelling and grammatical errors, and make sure your submission is well-organised and easy to read.
By following these tips, you can increase your chances of writing a winning award submission. Good luck!