Insights from a memory champion

Building genuine connections with clients isn’t just a nice idea, it can truly set you apart. Australian Memory Champion Anastasia Woolmer shows us that remembering names and details doesn’t come down to some magical inborn talent. It’s a skill, and like any skill, it can grow with practice.

Why remembering names matters

It might sound small, but using someone’s name right away can speak volumes about respect and care. In a world where clients often talk to lots of different professionals, that personal touch can strengthen trust. Picture going to your local café and having the barista say, “Morning, Sarah!” It just feels good to be recognised. And when you’re a broker, small gestures like this can lead to lasting loyalty.

Memory as a learned skill

Anastasia’s journey from forgetting details to becoming a national memory champion shows that anyone can improve with the right techniques. If you can recall personal tidbits, like a client’s preference for strong cappuccinos or the names of their family members, you might just elevate their experience. You’re not just delivering a service; you’re showing genuine care.

Visualisation: the three-step trick

Anastasia’s secret involves a three-step visual trick:

1. Spot a Facial Feature – Maybe they have unique glasses or a distinctive hairstyle.
2. Create a Mental Image – If their name is Carol, you might imagine Christmas carols playing around that feature.
3. Link Them Together – Whenever you see that feature, the music starts playing in your mind, helping you recall the name effortlessly.

Yes, it can be a bit quirky. But that’s the point. Memorable images help your brain latch onto important details. And you can use the same technique to remember key financial preferences or special circumstances, turn them into vivid mental pictures that stick.

Preparation and practice

Before you meet someone new, it may help to review their name and any images you created. Don’t worry if it feels silly at first. Whether you’re trying it out in a casual chat with the local florist or combing through LinkedIn profiles, every bit of practice builds your confidence.

Making it work for your brokerage

Having a sharper memory does more than just impress people—it can help you streamline meetings and reduce the need for constant note-checking. That translates into smoother, more natural conversations. Clients can sense when you’re truly present and tuned in, and that might lead to deeper trust. Over time, this rapport can help strengthen your professional reputation and may make your brokerage the go-to option in your community.

Start small, reap big rewards

Memory, at its core, is about connection. By taking Anastasia’s techniques on board, you’re not just remembering names, you’re acknowledging that each client is more than a transaction. With a little practice, you might see real changes in how quickly clients open up, refer you to others, and stick with you for the long haul.